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With many brands having just one social media manager in-house, it’s easy for that person to become—intentionally or not—‘the face’ of the brand. But featuring a variety of people on your social media can be a beneficial move. Here are five ways to encourage your colleagues to appear on-camera—even if they aren’t social media pros.
Instagram is a must for brands aiming to capture customers' attention and foster an online culture of engagement. As we continue through 2024, several brands are making waves on the 'Gram with innovative strategies that set them apart in the crowded social media landscape.
With the whirlwind of new social platforms popping up—from Threads to TikTok Notes—it's no wonder social media managers feel constant pressure to jump on the latest craze. But before you dive headfirst into the next shiny new platform, it's crucial to evaluate whether it's the right move for your brand. Spoiler alert: You don't need to be everywhere!
TikTok continues to be a powerhouse platform for brands looking to engage with audiences innovatively and authentically. As we cruise through 2024, several up-and-coming brands are making waves on TikTok, employing unique strategies to capture their audience and tap into the zeitgeist of short-form video content.
In the ever-evolving world of social media, getting a solid return on investment (ROI) is the name of the game. But let’s be real—it’s not always a walk in the park. We’re here to spill the beans on how your agency can crush it on social and turn those efforts into cold, hard results for your clients.